One in five people admit that they spent no time researching where to buy their puppy at all, compared to less than one in ten (8 percent) who are prepared to spontaneously decide what shoes to buy.
More than one third people admit they are clueless about how to find a reputable breeder for their puppy and are therefore vulnerable to the scams that should ring alarm bells
People are more likely to fall victim to scams and puppy farmers if they don’t do their research, with almost a quarter (22 percent) saying they think they went to a puppy farm, if they had chosen their pup in 20 minutes or less
For pups purchased in twenty minutes or less by their owners, almost one in six (15 per cent) experience illness, ongoing veterinary treatment or death in the first six months – three times higher than those chosen in an hour or more
More than one in five people (21 per cent) suffer financially and the same proportion suffer emotionally if they spent 20 minutes or less researching where to buy a puppy, compared to less than one in ten if they spent longer than an hour.
More than one in three (34 percent) fail to see the puppy with its mum – a classic sign of a puppy farmer. More than 2 in 5 (41 per cent) of those who suspect that they did not see the puppy with its real mum say that their pup suffered from serious health problems in the first six months, including problems that resulted in ongoing veterinary treatment or death. And 43 per cent experience financial or emotional hardship if they don’t see the mum.